Introduction

  • Independent auditor's report
  • Financial and operational highlights
  • Letter from the Chairman of the Board of Directors
  • Calendar of key events in 2010

02
About Telefónica Group

  • About Telefónica Group – Introduction

03
Board of Directors' Report on Business Activity

  • Telefónica O2 Czech Republic Group
  • The telecommunications market in the Czech Republic
  • Networks and technology
  • Voice services
  • Internet, data and value added services
  • Convergent services
  • Payment services
  • ICT services, solutions for business and for the...
  • Interconnection
  • Comments on the financial results

04
Corporate Social Responsibility (CSR)

  • Corporate Social Responsibility (CSR) – Introduction
  • Business Principles
  • Market conduct and customer care
  • Caring for employees and the workplace environment
  • Caring for the environment
  • Supporting communities

05
Corporate governance

  • Corporate governance of the Telefónica O2...
  • Subsidiaries, associates and other ownership interests
  • The organisation of Telefónica O2
  • Governing bodies
  • Board of Directors
  • Executive management
  • Report by the Company's Supervisory Board
  • Supervisory Board
  • Audit Committee
  • Rules for the remuneration of persons with executive...
  • Other information relating to persons with executive...
  • Telefónica O2's Declaration of Compliance with the...
  • Information relating to matters according to Section...

06
Consolidated financial statements

  • Consolidated financial statements – Introduction

07
Financial statements

  • Financial statements – Introduction

08
Other information for shareholders and investors

  • Other information for shareholders and investors

Calendar of key events in 2010

January

Telefónica O2 launched a new network documentation portal which distributes digital maps detailing the situation of telecommunication networks on land to investors.

February

Telefónica O2 published its audited consolidated financial results prepared under International Financial Reporting Standards for the fiscal year 2009. Consolidated revenues reached CZK 59.9 billion and the net profit grew to CZK 11.7 billion.

The Board of Directors elected Louis Antonio Malvido its Chairman and appointed him Chief Executive Officer of Telefónica O2.

Jiří Dvorjančanský was appointed Executive Director for Residential Marketing at Telefónica O2.

Telefónica O2 became general partner to the Open Air Festival, a new multicultural project for the whole family.

March

Telefónica O2 introduced new tariffs O2 Business – the first tariffs in the Czech market that offered unlimited calling within business hours for a flat monthly fee.

The number of people participating in Reward for Top-up programme for the customers of pre-paid services exceeded a one million mark.

April

Telefónica O2 started marketing O2 Clean Internet, a service giving a professional standard of protection against malware and viruses in local networks, to business customers.

By purchasing goods at the traditional Easter markets, employees raised almost CZK 240,000 to benefit sheltered workshops.

The number of messages delivered via Data Box, a system for the official communication between the authorities on the one hand, and legal and natural persons on the other, exceeded a ten million mark.

May

An Ordinary General Meeting of shareholders of Telefónica O2 Czech Republic was held. The shareholders approved, among other things, a proposal of the Board of Directors for the payment of a dividend of CZK 40 per share. María Eva Castillo Sanz, an independent member of the Board of Directors of Telefónica, S.A., became a new member of the Supervisory Board and the Audit Committee.

The Board of Directors of Telefónica O2 approved an increase of the registered capital of Telefónica O2 Slovakia by means of a pecuniary contribution in the amount of EUR 40 million, to reach the total of EUR 240 million.

Telefónica O2 implemented changes in the organisation structure of the Company. A Marketing division and Strategy and Business Development division were created.

Telefónica O2 expanded the portfolio of its mobile data services with a new service O2 Pre-paid Mobile Internet, intended mainly for customers who are occasional users or are only just taking their first steps online; the pre-paid credit allows for being online anywhere, simply and anytime, without commitment.

June

Telefónica O2 took part in the global mobile campaign 1GOAL in support of children’s education.

Telefónica O2 designed a special training in communication with people with a partial or total loss of hearing. The participants have become local ambassadors for the deaf or partially deaf in their regions.

July

Employees raised CZK 420,000 for the project called ‘Let’s Help Change the Story of One Life’.

Telefónica O2 matched the proceeds from each duck sold in the O2 Foundation’s campaign Reward for Top-up between 27 July and 2 October; the proceeds from the fundraising campaign benefit a helpline for children (Linka Bezpečí) and for senior citizens (Linka seniorů).

August

Telefónica O2 acquires the domain www.o2.cz.

David Šita, Director, Strategic Account Division, left his post at Telefónica O2.

Telefónica O2 promulgated the date 2 August as the Day to Celebrate Coverage and, together with its customers, celebrated the six year anniversary of mobile internet in the Czech Republic by launching a special edition O2 Mobile Internet set.

Telefónica O2 matched the whole amount raised by employees to benefit the victims of floods, and prepared special programmes and services for those in need. All funds raised were donated to People in Need, a relief organisation which used them to alleviate the impact of floods in the stricken areas.

September

An Extraordinary General Meeting of shareholders of Telefónica O2 was held. The shareholders approved, among other things, a change in the form of all Company common shares in the nominal value of CZK 100 from bearer share to registered share. The reason for this change was the adoption of an amendment to the Public Procurement Act.

Jose Perdomo, Director, Consumer Division at Telefónica O2, left his post to join the newly established division Global New Services in the Telefónica Group, to helm its eHealth activities.

Telefónica O2 merged two divisions Strategic Accounts and Corporate and Business into a new Business division under the leadership of František Schneider.

Telefónica O2 introduced a new pre-paid card O2 Da, an economically priced option for Russian speaking and Vietnamese speaking customers in the Czech Republic call and send SMS to sixteen countries at local rates.

O2 Foundation donated CZK 10 million to help disadvantaged children and youth already for the ninth time.

October

A total of 270 employees helped out in fifteen charitable organisations in all corners of the Czech Republic as part of the Telefónica O2 Volunteer Day.

Telefónica O2 launched an innovated concept of its O2 TV service.

Two Telefónica O2’s websites of O2 TV and the campaign Reward for Top-up, topped the WebTop100 of the most accomplished web presentation.

Telefónica O2 launched a new service, O2 Emergency Care, which expands the portfolio of telemedicine and telecare services supported by modern eHealth technologies.

November

The Supervisory Board of Telefónica O2 elected Alfonso Alonso Durána its Chairman and María Eva Castillo Sanz as the 1st Vice-Chairman. Anselmo Enriques Linares was co-opted a member of the Supervisory Board (the position had been vacant after Enrique Used Aznar’s death in September 2010). The Supervisory Board elected František Schneider to succeed Jose Perdomo as member of the Board of Directors; František Schneider was formally made member of the Board of Directors after the resignation of Jose Severino Perdomo Lorenzo in September 2010.

Michal Urválek left Telefónica O2 and Steven Tree was made acting Director of the Human Resources division.

Telefónica O2 covered more than 40% of the Czech population with its 3G mobile data network; EDGE was available to 98% of the population.

Telefónica O2, in collaboration with the Czech Police, prepared a campaign to protect senior citizens against fraudsters and thieves.

Telefónica O2 received the prestigious 2010 Top Corporate Philanthropist award for the Most Responsible Partnership for its environmentally-friendly project of the Open Air Festival.

December

Tony Hanway is named the new Director of the Consumer Division at Telefónica O2.

As has become the tradition, employees raised CZK 317,000 to benefit disadvantaged fellow citizens through their purchases of Christmas gifts handmade in sheltered workshops.